Building a better app

Super 8Some fans preferred this app to J.J. Abrams pic. Users take pictures with specialized filters (like infrared, x-ray and chromatic). Those pictures can then be 'converted' to a movie, which can be screened in the app. It helped set the tone for the film and build excitement without sacrificing plot points.HIGHLIGHTS10:30 The New TV Viewing Party. Speakers: Steve Andrade, senior VP/GM digital development, NBC.com; Colin Helms, VP Digital, MTV Networks; Richard Bullwinkle, chief evangelist, Rovi; Scott Maddux, senior VP product development, Nielsen; Tyler Slocum, VP product management, DirecTV. Moderator: Andrew Wallenstein, Variety 11:15Keynote 2:00 Monetizing the Second Screen . Speakers: Seth Ta pper, CEO , Second Screen Networks; Mark Wenger, director of devices, PayPal; Ajay Shah, CEO & co-founder, TVplus; Steve Schuler, sr. marketing manager, mobile & connected devices, Yahoo; Tr evor Doerksen, CEO & founder, Mobovivo. Moderator: Ryan Lawler, online video editor & staff writer, GigaOM. 4:30 5:15 pmThe Creators. Speakers: Dustin Callif, founder, Tool; Matt Kozlov, CEO, Creative Mobile Labs/CAA; Alex Barkaloff, Lionsgate; Matt Kennedy, president, 1K Studios. Developer Track highlights 2:45 Web vs. Native Apps . Speakers: Dan Mechem, Founder, First Post Studios; Juan Reyes, CMO, BluFocus; Naushad Huda, CEO Textopoly. 3:45 Synchronized Streaming . Speakers: Joseph Baribeau, head of finance & operations, Flingo; David Jones, senior VP marketing, Shazam; Robert Gekchyan, director, product development, Technicolor; Scott Rosenberg, co-founder, Umami Contact the Variety newsroom at news@variety.com